QF32, A380, exploding engine and Rolls Royce - listen to the full story on what happened

ABC radio national's current affairs program Background Briefing just published a piece titled "The airline, the engine maker, the 500 passengers and their luck escape".

It contains the most comprehensive analysis I have seen/heard on what happened on that flight and the subsequent battles between Qantas, Rolls Royce, Airbus and others. What makes this reporting particularly interesting is the balance they have met between keeping the explanations simple and digestible for the less technically minded while covering a lot of ground and detail on what spun off where and hit what causing the other thing to explode. This link gives you access to a download, stream or transcript.

Thank you to the Professor for the photo

Tnooz Post: Authority and Page Rank in Google is changing, are you ready?

New Tnooz post live titled "Is travel ready for the Google Page Rank overhaul?". In the post I discuss Google Places and speculate on what it means for new elements in the page rank alogrithm including the tastegraph, sociograph, memegraph, expertgraph, genomegraph, contextgraph and a lot of other made up words new media concepts. Read the full post here.

The Wanderfly Sessions: Talking travel inspiration and discovery with Wanderfly co-founder Christy Liu

Two years ago I started writing about travel discovery and inspiration sites. Interviewing start up CEOs and Chairmen about the future of travel discovery and how to build a start up business under the shadows of Google, social media and the big four OTAs. Start up Wanderfly has joined the race for inspiration in this new wave of online travel search and discovery. I recently spoke with Wanderfly co-founder and Director of Marketing Christy Liu (pictured) about inspirations, advice for start-ups and building traffic.

We have seen a variety of different approaches to the user interface for travel discover and inspiration engines. Joobili asks you start with a date, Triporati start with 64 interest areas and ask you to rank them and Tripbase have five criteria with "sliders" to select a balance. Wanderfly's angle is for a combination of sliders on dates and price and tabs/buttons for twelve interests or activities.

Review of the site

Wanderfly have tried to differentiate themselves with a very slick landing page layout. They have integrated baseline content and descriptions with booking engine feeds and content imported from lonely planet and foursquare. There is also a Facebook connect login reminiscent of the TripAdvisor Tripfriends integrate. To date the Wanderfly destination landing page is the cleanest looking integration I have seen of social media, editorial and pricing/trip cost functionality. Result is a very usable and attractive destination page. I commend them on the UI and layout.

While the page looks good, there is still a lot of work to do around the depth of content. I did a search on Culture, Outdoors, Beach and Eco. Parameters of $5,000 per person and destination Africa. The recommendation was Masindi in Uganda (shot below).

This is an intriguing answer. It is a place I have never heard of in a country with a name that invokes many positive and negative images. It is not on my list of places to go in Africa (top 2 currently are Tanzania and the Okovanko Delta). Unfortunately the Wanderfly destination page for Masindi is light on content and does not indicate why it is that this is the best destination based on my criteria. The layout is clean and clear allowing for ease of use and encouraging reuse but consumers will need more both in terms of absolute levels of content and in terms of explanatory text on why a destination is proposed. For example there is still a bit of work to do around incorporation of and depth of news feeds and improved photo tagging to help indicate what it is that has been photographed (or how to find it).

First thing to fix is the "Change Trip" option top right. This is the button that allows users to find the rest of the recommendations made. Chances are customers wont see it or understand it and assume that there is only one recommendation. Liu told me this was a deliberate tactic. They are modeling Wanderfly after real human conversations. The theory being that a human response would be one suggestion at a time rather than a list. Click tracking should point out soon enough that consumers are not clicking on options past the first one.

Collecting Data

This time last year I published my three rules for what is needed to start a consumer information or UGC based online travel start up.

In it I discussed how important it is for a content company to collect data from outside sources. I talk to Liu about where she was getting her data to build the pages and how hard it was to collect. Liu said that the team has spent part of the last 18 months integrating into more than 20 partners for data including Expedia, Kayak, Yelp, Foursquare and Lonely Planet. Many of these are open APIs but some required customer deals. She indicated that it was also important to add an editorial level. To include a manual review, writing and matching process. Much like my 2007 post on the balance between UGC and editorial content Liu said they were aware of the need for an editorial level – especially when it comes to matching a destination to the twelve designated trip themes

Themes and trip tags

I asked Liu – why twelve themes and would more be chosen. She told me that Google traffic levels were the main criteria for selecting a theme. But she acknowledged that twelve themes were not enough. Wanderfly are planning to launch a ten to fifteen more. We also discussed the challenge in attaching a theme to an individual's needs when each individual may have a different definition of what that theme. Luxury is a classic example. One person's definition of luxury is very different to another. Liu is aware of this and is betting that their research and search depth can help solve this.

Company background and advice for other entrepreneurs

Liu shared that the company is 1.5 years old and is working off dollars from a round of angle funding. Liu said they are actively looking for and negotiating for a new round. An announcement was expected before the end of the year - I have not see the release yet. Via email Liu tells me that there should be an announcement coming early in the new year. Once raised money will be used on product and content – I think that is the right call.

I also asked Liu for any advice she might have for other entrepreneurs trying to launch a product or business. She replied

"the big one is to trust your gut and trust your instinct. Many people offered us advice and guidance. A few times we went through with advice that we did not feel comfortable with and did not end up where we expected."

My take

The look and feel is great and my support of the inspiration space is well known. To success Wanderfly have three challenges to face

1. Depth of Content – as per above (and my comments in a recent Tnooz search post) the future of search will need lots of content and information but will also need the reasons for the results. Consumers will want to know why a result was chosen. Specifically what elements of the search drove that result and what influencers pushed it. Wanderfly have started the collection part through their 20 plus connections. But more is needed in areas of news, photos and activities. More importantly they need to work on a reasoning index. A method for describing the reasons behind the recommendation
   
2. Distribution - with the revenue model for inspiration and discovery sites still under development and lagging the travel retail sector, finding a voice in the marketing noise of online travel is very hard for value of travel discovery and inspiration sites. This is no greater challenge for Wanderfly than any other site. Liu is aware of this - especially the challenges of search. To succeed in search Wanderfly will need to ensure that their aggregated landing pages are sufficient to meet the unique requirements of Google and can adjust to meet all the changes occurring the page rank algorithms. Liu told me in a follow up email that the longer term marketing plans are to focus on affiliate distribution through major deals and widget/link affiliate programs.
   
3. Reasons for launch "notice a problem while we were trying to book a trip" - Kevin May of Tnooz and Rod Cuthbert of Viator have a theory (that I agree with) that any business founded in online travel because some people were trying to plan a trip and noticed that it was really hard and thought they should build something to make it easier….is doomed for failure because it is being built for a very small audience in mind (ie the founders). Wanderfly will be confronted with this challenge. To ensure that the product is designed with a large enough audience in mind.

Check out Wanderfly and let me know what you think.

1001 not out (and Happy 2011)

2010 has closed. Welcome and all the best for 2011. In time for the end of 2010 I have completed another milestone here at the BOOT.

The rate per month may be slowing but another 100 posts are live on the BOOT. In my regular "not out series" recap I post a few reminders and highlights form the last 100 posts. It started with 101 not out and continued with 201, 301, 401, 501. 601, 701, 801 and 901 not out. Here we go....

I examined search, looked at the future of recommendations and made up a lot of new words:

• Introduced the Tastegraph via an interview with LikeCube. Also talked Tastegraph with TripAdvisor's Adam Medros;
  
• On Tnooz published five tips for launching a social media strategy;
• Discussed the future of Page rank and authority also on Tnooz (with new words like memegraph, expertgraph and genomegraph);
• Introduced some new (made up concepts) of search becoming multi-destinational and multi-destinational (more Tnooz goodness)
• Introduced the concept of the Twelevator pitch - if you cant describe your business in 140 characters then something is wrong
  

Focused on Australia I looked into:

• How Groupon took over the world and the business model hit Australia with a bang (Jump on it raised millions);
• How interesting and competitive the online vacation rental/short let marketing was getting in Australia via a conversation with the boss of Occupancy.com and estimated the size of the online vacation rentail/short let market in Australia at $450-$500mm per year.
  

Some handy tools:

• Summarised all of the TripAdvisor acquisitions in a (hopefully) useful table; and
• Posted the BOOT's guide to researching the world
  

From various conference presentations and attendences I:

• Took you through how social media "hijacked" Eyefortravel asia - in a good way;
  
• Shared some Stories from TravelTech;
  
• Presented at WebInTravel and posted two follow up stories on Tnooz (part 1, part 2); and
• Attended PhoCusWright and posted reviews and comments on Everbread, Movitas, HomeAway, SilverRail and Revinate vs TrustYou
  

Speaking of reviews, the BOOT covered another 200,000kms or so and wrote reviews of

• Air NZ economy class;
• Virgin Atlantic Premium Economy;
  
• Qantas Premium Economy
  

Ultimately I ranked Cathay Pacific as my airline of the year after a close pitched battle between the Cathay Pacific and Virgin Atlantic Herringbone seats

On the quirky front:

• I shared Best looking cappuccino in the world care of the Observatory Hotel
• Qantas killed Virgin in a on-board movie; and
  
• I wrote and published on Customer Underground my biggest post ever. 5,500 words on Dell Hell.

Three more business traveller tips were published on

• Surviving 5 star hotels
• Travelling in China; and
  
• Surviving business travel in economy class

Finally - the BOOT received mentions in

• The Guardian;
  
• USA today; and
  
• The Australian

If you are still reading, I will keep writing. All the best for 2011 - see you on the road.

Thanks to Dustin Ling for the photo of the BOOT in action at ATEC

The Travel Photographer's B&H Photo's VIP Tour

B&H's Isaac Buchinger with Tewfic El-Sawy

B&H's Yechiel Orgel with Tewfic El-Sawy

I'll preface this post by saying this:...despite my spending over an hour at B&H SuperStore on a VIP tour, I managed to reach deep in my inner reserves of self-discipline and will power, and emerged without buying a single item from one of my favorite retailers! It took a super-human effort, and a high degree of self-negation. A note to Santa:  Write this down in my plus column.

My hosts on this exhaustive tour on Thursday were Isaac Buchinger and Yechiel Orgel of the company's Affiliate Marketing Department. I visited every nook and cranny of the SuperStore, and even though I'd like to think I'm a frequent visitor, I was shown areas I didn't know existed.

Nothing was left out; Isaac must've guessed I had a flashlight fetish and showed me one that doubles up as a weapon and that sells for many many dollars...he showed me headphones that cost almost as much as my car, and ushered me into B&H's TV studio...a jaw-dropping environment which made me feel I was at one of the networks.

All that, and we were still in the ground floor of B&H's 70,000+ square feet building. The second floor is, of course, where the photography stuff is...and where I frequently spend more than what I can afford.

Nothing new on the second floor that I hadn't seen before, except for two areas of interest to me. The first is that B&H has a new (at least to me) section for DSLR video rigs, and that it produces and offers a full line of affordable line of photo/video support gear under the name Pearstone.

For instance, I noticed a Pearstone intervalometer or shutter release for a very reasonable $50 instead of the pricier Canon. I recently bought mine from an eBay vendor in Hong Kong, and while it's perfectly fine, I would've chosen to buy it from B&H had I known about this product line.

Following the tour, we returned to B&H's corporate offices for a meeting.

Oh, and another thing...I still don't know what B&H stands for.

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BOOT - 7 tips to make flying to the USA easier

Flying to the US can be hard work. There are forms to fill in, inspections to get through, constantly changing rules (so much so that the enforcers or the rules are often not up to date) and airports mired in outdated infrastructure, unable to cope with the numbers of people coming through. For the first time business or leisure traveler I give you business traveler tip number 8. Seven tips for making flying to the US easier

1. Pre register for a visa through the Electronic System for Travel Authorization system (my earlier post on this). It was a long and confusing role out but as at the date of this post it seams that for many countries the green visa waiver form is finally dead. Instead you need to register before your flight at this website. This applies to the (currently) 36 countries on the visa waiver list (full list here). But beware, these rule change constantly. Check back before each flight;
   
2. Avoid LAX if you can. You may not have a choice coming from Asia or the Pacific as to which airport you go through. If you do, choose SFO over LAX. There are less flights per day, the staff are more relaxed (in style not in rule enforcement) and the queue system more orderly. Clearly customs in SFO is simply less stressful that LAX;
3. Get off the plane fast and keep moving. Once you hit your entry point airport presumably you will be on a plane with another four hundred or so people. Each of whom are doing the same thing you do. Each one you get in front of before the immigration queue is one less person you need to wait to be tagged, bagged and hash-tagged by the immigration team. Get off the plane first and move quickly;
4. Do not joke or look frustrated with Immigration or TSA. I am sure there are exceptions to this rule and airport/customs/immigration/customs people are people too, but play it safe and play it neutral. No jokes, no expressions of annoyance, no crankiness, no harping, sniping, wobbling, jiggling, biting, kicking or screaming. Play it nice, polite, neutral and grateful (without being a suck up)
5. Have a hotel/address ready. They will want to know where you are staying. Have the address and phone number handy. If you are staying with a friend or don't know then in theory you have to leave in blank and explain. That means longer in the queue and more delays. Better to put the name and address of a downtown holiday inn or equiv rather than leave blank;
6. Bring some proof of your work or meeting esp if coming from Asia. Unfortunately there are links to nationals from many Asian countries and attacks on America including 9/11. As a result immigration has been known to be very thorough in their interviews and screening of some Asian passport holders. Therefore it is worth carrying a business card and meeting agenda/conference reciept/letter from your employer that confirms the purpose of the meeting. No need to present unless asked. Proof of return flight also a good idea; and
   
7. Beware the Super Shuttle. Last thing you need after 14 + hours in a plane is the impromptu 2 hour tour of whatever town it is that you are staying in that will result from using a Super Shuttle or equivalent. A share bus/van arrangement like a Super Shuttle is a definite money saver but you pay for it with a long and winding trip to the hotel. Take a cab or book a car instead. On the price of the flight it will be a rounding error and worth every penny.

Any other tips?

thanks to im elsewhere via flickr for the photo